Search intent (also known as user intent) is why a user typing a query into a search engine. It means what the user is trying to achieve with their search query, whether that's finding an answer to a question, purchasing a product or query may be informational, commercial, navigational, or transactional.
Search Intent is the main goal a user has when typing a query into a search engine.
For example, you are hungry & want to cook up Something for dinner & eat NOW.
So you head to Google and search for “quick recipes”.
Suppose we get two results before clicking on the result you will consider the time and item available or not in the kitchen for making quick recipes.
Search result 1(one): We can make recipes within seconds but the problem is item is not available in your kitchen so you can’t click on the first result and then you will find another result. choose the second link even if it takes more time to cook. It depends on the use case or user intent.
Why Is Search Intent Important in SEO?
The top goal of search engines is to provide relevant results for users. So understanding search intent can impact your ability to rank in search results.
Google has put a lot of effort into interpreting the intent behind search queries used in search.
So if you want to rank in Google, you must make sure your pages satisfy the search intent behind the keywords they’re targeting.